We’re entering the Cold and Flu Season when some of us will sneeze, cough, and feel miserable. But that’s not the kind of sneezing I’m talking about.
Yesterday I encountered the term sneezer used in an entirely new way. Marketing guru Seth Godin, in his blog post “Lady Gaga and me,” said, “You’re on the hunt for sneezers, for fans, for people willing to cross the street to work with you.”
Seth did a great job using content to convey the meaning, but since I’m hopelessly addicted to research and Google, I plunked “sneezer + definition” into the search bar anyhow. The first hit, from Webopedia, gave me what I was seeking.
An online marketing slang term coined by Charles Nicholls, founder of SeeWhy, to describe any customer that spreads your offers and promotions through social networks. Social networking sites make it incredibly easy for your “sneezer” customer to share promotions and positive word-of-mouth marketing about your business in a single click with his or her network of friends.
I smiled. Why? Because, according to the new meaning of the word, I’m a sneezer. And I’m happy to be one.
When the release date for the debut novel, The Preacher’s Bride, written my critique partner Jody Hedlund, neared, I volunteered to do everything I could to help Jody promote her book. Like germs that wing their way to unsuspecting bystanders when a person sneezes, I intended for my shout outs to be as far reaching as possible because this was news worth sharing.
I’m sure you have author friends for whom you’re eager to get the word out. What are some ways we can use social media help our published pals. Here are a few I came up with:
Sneezer Shout Outs using Social Media
Take a picture of yourself when you spot your friend’s book for the first time and share it on Twitter, Facebook, your blog, etc.
Post a positive review of the book on the major booksellers sites, Goodreads, Shelfari, etc.
Publish the review on your blog and include a copy of the book as a drawing prize if possible
Set up a Google alert for both your friend’s name and her book title so you can see when others post reviews, visit the sites when you receive the notices, and leave comments saying how much you enjoyed the book
When your friend’s Release Day finally arrives, share the news on Twitter and Facebook
When you learn of milestones, such as Jody’s 4-1/2 stars in RT Book Reviews or her placement on the CBA fiction best sellers list, tweet about them on Twitter and post the news on your Facebook page, her Facebook page, and her Facebook author page
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I wanna know . . .
Had you heard the term sneezer used this way before?
Have you been privileged to serve as a sneezer for your friends?
How have you used social media to share your friends’ good news?
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This is Frabjous Friday, a day to have fun and celebrate the good things that have happened during the week. If you have exciting news, please share it in a comment so we can join in your happy dance.
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I will not be blogging for the rest of the year.
I wish you a blessed celebration of CHRISTmas.